UNiDAYS

Connecting brands with Gen Z

Prior to starting The Favorite Co., I led UNiDAYS’ in-house global B2B marketing team based out of NYC and then moved into an interim US GM role. I was tasked with positioning UNiDAYS as the best resource for brands looking to make meaningful connections with Gen Z. My scope included: brand and product repositioning, managing a team of talented digital, content, PR, marketing operations and paid media strategists as well as overseeing events, an entire HubSpot implementation and a year-long content and events partnership with Ad Age.