Guerriers
(French for warriors)
GUERRIERS is an amazing new tennis-inspired uniform for women. For this project, I worked with the founder to assemble the right team to bring her vision to life. Project scope: brand positioning, voice/tone/visual ID, eCommerce (Shopify) launch, social, content strategy, SEO, and paid media.
Team members: Laurie Heller, Emily Davis, Sorra Lee, Kate Messinger
