Keds

I was hired to help the brand president relaunch and reposition the brand to be relevant to influential Millennial consumers. We partnered with YARD NYC on the creative brief to reinvigorate the brand and bring it to life through a more classic and modern lens. The Happy Since 1916 campaign was shot by Cass Bird and encompassed digital ads (in-house), as well as OOH and media partnerships with Refinery29 and Vogue. In addition, we launched an apparel collection in partnership with Opening Ceremony in NY.